TikTok is introducing a new feature that permits them to lessen the amount of artificial intelligence-produced videos appearing in their streams. This step comes as the platform revealed that it presently contains over 1 thousand million AI videos.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread release. This advancement comes amid a increase in AI content, fueled by emerging content generation software.
AI Proliferation Online
Studies have shown that approximately a tenth of the quickest rising content creators on a popular video site only show AI-generated videos. A large amount of this material is classified as “AI slop”, a term for poor-quality, mass-produced content that is typically absurd or surreal.
Our research shows that numerous viewers enjoy content made with AI tools, ranging from digital art to informative clips, and we intend to offer the community the ability to adjust the amount of that, according to their own preferences,” said a company executive.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its app tagged as made with AI. Overall, over 100 mn pieces of content are added to the platform each day, making AI-generated material a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be able to reduce or increase the level of AI content they see by using the content preference feature in the app and choosing the AI content topic. Further subjects that currently be adjusted under the filter include politics, style, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies require content makers to label “realistic” artificially created content, and it forbids dangerous fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be taken down under its user guidelines.
Additionally, the platform will from now on apply an “AI-made” watermark to content created with its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This action is aimed to help prevent users from trying to evade the labeling process.
AI Literacy Programs
The company is additionally launching a $2m educational fund for professionals and organizations to develop informative material about ethical AI use. This program will support non-profit groups dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, during controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. It is set to cut 439 jobs in its content moderation division in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would still have a role, but AI can shield workers by removing the most graphic content prior to it is viewed by staff. TikTok announced a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”
